Nude & Neutrals | Primark Beauty |

The brief was to launch of a new line of cosmetics focused on nudes and neutrals. Celebrating self love, inner confidence and beauty positivity. The video elevated the make-up looks, while also keeping true to the core brand valued - accessible and with wide appeal. The range resonated with Primark's core customer - insta-obsessed and looking for the hottest trends at an affordable price. Range commercial target £6m. | Creative Campaign & Content Direction - LAURA-JANE WATSON | Art Direction - TOM MEREDITH | Video Director - DILLON BUIRSKI | Make-up - SHARRON DOWSET | Hair - PETER LUX |