Primark x Disney collaboration | MinnieMania

The brief was to elevate the Primark Disney colleciton to have a young female fashion edge. Worked with the marketing and development team at Disney launch and promote #MinnieMania a new product collection of Minnie Mouse inspired fashion and accompanying creative content campaign. The range received +500k page views and +15m impressions in 4 weeks. The Primark Disney collection also saw a 40% uplift in in-store sales. | Creative Campaign & Content Direction - LAURA-JANE WATSON | Photographer - LAURA McCLUSKEY | Stylist - HELEN MCGUKIN |