A Better Future | Primark Sustainability campaign | Rankin |

Delivery of Primark’s first sustainable fashion campaign with Rankin. The challenge was to position Primark’s new sustainable fashion collection of everyday essentials across Womenswear, Menswear, Kidswear and Homeware departments. Products included timeless classics, as well as on-trend oversized puffer jackets, made using at least 35% recycled polyester and denim jeans made from sustainable cotton. Working with the CSR team we defined key messaging and developed a new creative identity for the collection. I also nurtured and leveraged a partnership with the renowned British fashion photographer to deliver and support the, ‘A Better Future’ campaign. Creative Content Strategy & Partnership Management - LAURA-JANE WATSON | Creative Strategy & Art Direction - TIM NEATE | Photographer - RANKIN |