Primark Meets | In The Frow | Blogging Master class

Primark Meets was conceived as a content strategy to deliver on brand content to our community of Primark fashion fans. The first event gathered 15 aspiring bloggers and their chosen plus ones to meet inthefrow blogger and influencer, Victoria Magrath. The event saw a selection of competition winners from the Primania fashion community come together for an exclusive in-person event and 'Blogging Masterclass', which was then made available to the wider online community, clocking up 7k views on YouTube. We followed up with a series of other #PrimarkMeets content and events including Grumpy Cat, Henry Holland and Alessandra Steinherr among many. | Creative campaign & content strategy - LAURA-JANE WATSON | Host - KARINNA NOBBS | Talent - VICTORIA MAGRATH |