Primark x Refinery29 | US Launch Dinner |

To create a buzz about Primark's debut in the USA we hosted an intimate dinner in NYC’s charming Greenwich Village neighbourhood. Our celebrity host, Emily Ratajkowski, wearing an $11 Primark outfit, entertained executives and the fashionista set - an intimate guest-list of 75 fashion VIPs across major press outlets, blogs, and the entertainment industry. This elevated evening boasted custom-designed decor and personalised charm bracelet place settings. Each guest also received a Primark gift card, Refinery29xPrimark custom zine 'Wild Card' and Primark look book. | Creative Content Brief & Primark Project Manager - LAURA-JANE WATSON | Agency - REFINERY29 | Experiential Production Manager - AUREA SANABRIA | Photography -BILLY FARRELL, BFA |