The INKEY List SPF campaign launch
The INKEY List SPF brief was to create a campaign that focussed on the pillars of inclusivity, affordability and presented an SPF that people actually WANT to wear on a daily basis. Key call outs were that the product doesn’t pill, doesn’t cause breakouts and wears beautifully under makeup for a lasting glow.
The launch was truly planned and executed for the INKEY community, and the faces chosen for the campaign are some of INKEY's genuine core customers and brand advocates.
Coverage:
- ABC News
- Glamour
